REASON RECORD Announced

Record Logo

Well the PropHeads announced it…. http://www.propellerheads.se/products/record/

There’s a lot of information there. Watching the video is probably the quickest way to get an overview of what it is.

The blog Waveformless (http://waveformless.blogspot.com/) had an initial take:

…my initial thoughts are, this is going to be a tough sell. It looks like it will mainly appeal to people using Reason. But with how long Propellerheads left Reason crippled without audio recording capabilieis, most people using it seriously already use it with Rewire connected to another DAW such as Logic or Live. I’m not seeing anything here that would make most people want to abandon those and learn a new DAW. The Line-6 and SSL-modeled mixing channels are nice, but probably not enough for most people to switch. There’s not much info yet, though, so I freely admit I could be totally wrong. I just think to compete in a DAW market with multiple, well-established programs, they really needed to offer something revolutionary, and at first glance, this doesn’t appear to be it. That interface looks like a cluttered mess, too, in my opinion. So what do you think? …

I think he has a couple of points, but is too harsh. He’s got a point that most people who use REASON and want to record audio already use ReWire and a DAW. (And RECORD IS a full fledged DAW no matter what the Propheads claim.) But there are alot of folks who don’t (and there are all the new customers too). I think the integration with REASON and familiar workflow for REASON users PLUS the price ($149 for REASON owners) makes this look damn attractive to them. And there are ALOT of them.

Still it is a DAW and there is stuff to learn. (More to learn than GarageBand, but less than LOGIC or DP I guess?) But there is a learning curve with everything. And if the Propheads really have made this scaleable (“As complex or as simple as you like…”), then I think they have a winner.  More photos from their site (http://www.propellerheads.se/products/record/) below.

Oh and they are looking for Beta testers too.

Mixer

Mixer

Sequencer

Sequencer

Audio Comping!

Audio Comping!

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